Sowa International Logo Use Policy thumbnail showing official branding and guidelines by Salon Owners Welfare Association Registered by Govt of India.

Sowa International Logo Use Policy | Official Rules & Branding Guidelines 2025

Introduction Logo Use Policy

The official Sowa International Logo Use Policy explains how certified salons, beauty academies, trainers and partners can correctly use the Sowa International | Salon Owners Welfare Association Registered by Govt of India logo.
This policy protects our brand identity and ensures that all members follow the right professional, legal and digital branding standards at local, national and international levels.

Only approved and verified Sowa Certified Salons, Sowa Certified Beauty Academies, Sowa Certified Trainers and International Salon ID holders are allowed to use the Sowa International logo according to the rules listed below.

For official updates, certification, salon listing and international ID verification, visit our official links:

1. Preamble

Sowa International | Salon Owners Welfare Association Registered by Govt of India promotes ethical beauty education, salon business growth and welfare of beauty professionals.
To maintain brand quality and avoid misuse, this document defines the official rules for using the Sowa International logo across all print and digital platforms.

2. The Sowa International Logo

The Sowa International logo represents trust, standardised training, verified certification and professional identity in the beauty industry of India and abroad.
The logo is a protected mark and cannot be altered, edited or misused under any circumstance.

3. Authorized Logo Users

3.1 Without Permission (Internal Use)

  • Sowa International Head Office

  • National & International Committees

  • Verification & Certification Departments

  • Official Sowa promotional team

3.2 With Written Authorization

  • Sowa Certified Salons

  • Sowa Certified Beauty Academies

  • Sowa Certified Trainers

  • International Salon ID holders

  • Entities listed on the official Sowa website

3.3 Individual Students

Students may use the logo only on certificates issued directly by Sowa International.
Self-created certificates or promotional materials are not permitted.

4. Prohibited Uses

The Sowa International Logo must NOT be used on:
❌ Certificates created by local salons/academies
❌ Training materials made without Sowa approval
❌ Personal promotional content by students or trainers
❌ Non-certified salon/academy social media posts
❌ Any claim of accreditation not provided by Sowa
❌ Products, packaging, banners or workshops not registered

Misuse can result in:

  • Cancellation of certification

  • Suspension of International Salon ID

  • Blacklisting

  • Legal action under Indian cyber & trademark law

5. Criteria for Granting Permission

Permission will be granted only when:

  • Logo use is not misleading

  • Entity has verified Sowa certification

  • Purpose is professional and compliant

  • No harm is caused to Sowa’s reputation

  • Written request is officially submitted

6. Reproduction Rules

To maintain brand standard:

  • Logo must remain in original design and proportions

  • No stretching, recoloring, rotation or editing

  • Minimum size must maintain clarity

  • Must be placed on a clean, readable background

  • Only official PNG/SVG files provided by Sowa may be used

  • Must always include the official name:
    Sowa International | Salon Owners Welfare Association Registered by Govt of India

7. Rules for Digital Use

Logo may be used on:

  • Verified Sowa Certified Salon profile

  • Verified Sowa Certified Academy profile

  • Approved digital certificates

  • Official listing and ID verification pages

  • Authorized Sowa promotional posts

Digital rules:

  • Logo must be separate from other brands

  • No false representation or exaggerated claims

  • No non-authorized commercial use

8. Reporting Misuse

If you find misuse of the Sowa International logo, report it immediately:

📧 Email: support@sowainternational.com
🌐 Website: https://sowainternational.com/
📞 Call: +91 78374 01111
💬 WhatsApp: +91 78374 11110

9. Important Note

These rules apply only to the Sowa International Logo.
Separate guidelines apply for:

  • International Salon ID

  • Sowa Verification QR Code

  • Digital Certification Badges

End of Policy – Issue 1, Version 1

Sowa International | Salon Owners Welfare Association Registered by Govt of India
https://sowainternational.com/