Build Trust & Grow Your Beauty Business | Verified by SOWA™
Give Your Beauty Business a Recognised Professional Identity
Running a salon takes hard work. Customers build confidence when they can find clear information about the business, its location and its professional identity.
Verified by SOWA™ is a salon verification initiative of SOWA International – Salon Owners Welfare Association (Regd.). It helps eligible salons and beauty businesses establish an online identity through the applicable verification process, an International Salon ID and a linked online profile.
The aim is simple: make salon information easier to check and give salon owners a structured way to present their professional details.
Want to apply or check an existing certificate?
What Is Verified by SOWA™?
Verified by SOWA™ is a salon and beauty business verification initiative designed to connect eligible businesses with their recorded professional details.
Depending on the verification service and the record maintained, the process may include reviewing business information, issuing an International Salon ID, providing a verification certificate or badge, and creating an online profile linked to the salon’s identity.
The details available for each salon depend on its record. Visitors can use the relevant online verification facility to check the information displayed for that ID.
Verify a Beauty Professional or Business
7 Benefits of Verified by SOWA™ for Salon Owners
1. A Distinct International Salon ID
An International Salon ID gives an eligible salon a unique identifier within the SOWA International system. It can be used to locate the corresponding salon record where the verification facility supports ID-based searches.
2. A Verification Certificate
Eligible salons may receive a SOWA verification certificate after completing the applicable review and approval process. The certificate provides a reference to the salon’s association with the SOWA verification system.
3. QR-Linked Online Verification
Where a QR code is provided, visitors can scan it to open the linked online result. They can then compare the displayed salon name, address, ID and other available details with the information presented by the business.
4. An Online Salon Profile
An online profile can help present a salon’s name, location, category and other recorded details in one place. Information should be kept accurate and updated whenever relevant details change.
5. A More Structured Business Identity
A salon can use its recorded ID and available verification details when presenting its business to customers, students, professional contacts and other visitors.
6. Greater Transparency for Customers
Customers can review the information available in the online record instead of relying only on a printed certificate or a claim made in an advertisement. They should still check the details and contact the relevant organisation if something does not match.
7. Professional Presentation of Your Salon
A consistent salon name, address, profile and verification reference can make business information easier to recognise across the materials where the salon chooses to display it.
Verification does not guarantee more customers, higher Google rankings or increased revenue. Those results depend on several factors, including service quality, location, customer experience and ongoing business promotion.
What Can Customers Check Online?
The information available depends on the individual salon record. It may include:
- Salon or beauty business name
- Founder or owner name, where recorded
- Business category
- Registered address and PIN code
- International Salon ID
- Certificate details and issue date
- Government registration information, where recorded
- ISO certificate information, where recorded
- SOWA certification or membership details, where applicable
- Current status displayed by the verification system
Verify a Beauty Professional or Business
Not every record contains every detail. Visitors should rely on the actual online result rather than assuming that every listed field has been confirmed for every salon.
How Does QR Verification Work?
A QR code can make it easier to reach the online record linked to a salon’s verification details.
Step 1: Scan the QR code on the relevant certificate, badge or other SOWA-issued material.
Step 2: Open the link provided by the QR code.
Step 3: Check whether the salon name and ID match the information on the certificate.
Step 4: Review the address, certificate information and current status displayed in the online record.
Step 5: If any important detail is missing or different, contact SOWA International for clarification.
A QR code by itself does not establish that a certificate is valid. The linked record and its displayed details should be checked.
Who Can Apply?
The applicable verification service may be relevant to:
- Beauty parlours
- Unisex salons
- Hair and beauty salons
- Makeup studios and bridal studios
- Nail studios
- Beauty academies and training institutes
- Eligible makeup artists and other beauty professionals
Eligibility and the available services may differ by category. Contact SOWA International to confirm the requirements for your business before applying.
How to Apply for Verified by SOWA™
Step 1: Contact SOWA International
Tell the team that you want to apply for Verified by SOWA™ salon verification.
Step 2: Share Your Business Details
Provide the salon name, owner’s or founder’s details, complete address and other information requested for the application.
Step 3: Submit Supporting Documents
Provide the relevant documents requested for your application. The documents required will depend on the verification process and the information being recorded.
Step 4: Application Review
SOWA International reviews the submitted information according to its applicable process. If clarification or additional documents are required, these should be provided before the application can be finalised.
Step 5: Receive the Applicable Verification Details
If the application is approved, the applicable certificate, International Salon ID, QR-linked verification facility or other included benefits will be provided according to the service offered.
To enquire about applying, contact SOWA International on WhatsApp:
917837411110.
Verified by SOWA™ and Government Registration
SOWA verification and government registration are separate matters. A SOWA verification certificate should not be treated as a substitute for a government-issued licence, statutory approval or registration required by law.
Where government registration or ISO certificate details appear in a salon’s record, visitors should check the information shown and refer to the relevant issuing authority or supporting documents when further confirmation is needed.
Similarly, a salon’s inclusion in a verification system does not automatically guarantee the quality of every service, a particular hygiene standard or a customer’s experience. Customers should make their own assessment based on the available information.
Frequently Asked Questions
What is Verified by SOWA™?
Verified by SOWA™ is a salon verification initiative of SOWA International. It helps eligible salons establish an identity within the SOWA system through the applicable verification process and available profile or certificate facilities.
What is an International Salon ID?
An International Salon ID is a unique identifier associated with a salon record in the SOWA International system. Where supported, it can help visitors locate the corresponding online verification result.
Does every salon receive a QR code and certificate?
The certificate, QR code, ID and other benefits depend on the applicable service and approval process. Contact SOWA International to confirm what is included before applying.
How can I check whether a salon’s certificate is valid?
Use the verification link or QR code provided with the certificate, where available. Compare the displayed details with the certificate and review the current status shown in the online record.
Does Verified by SOWA™ guarantee higher Google rankings?
No. Verification does not guarantee a higher position in Google Search, AI-generated answers or local search results. Accurate business information may support a salon’s online presence, but search visibility depends on many factors.
Can a salon apply if it does not have an ISO certificate?
Contact SOWA International to confirm the current eligibility and document requirements for your particular category. Do not assume that ISO certification is either compulsory or unnecessary without checking the applicable requirements.
How can I apply for salon verification?
Contact SOWA International through the WhatsApp helpline and request the current application procedure, eligibility criteria, required documents and applicable fees.
How can I contact SOWA International?
Visit https://sowainternational.com/ or contact the team through WhatsApp at https://wa.me/917837411110.
Apply for Verified by SOWA™
If you want to establish a structured professional identity for your salon, contact SOWA International to learn about the available verification service and its requirements.
Apply for Verification:
Click Here
Verify an Existing Certificate:
Use the relevant SOWA International online verification facility.
SOWA International – Salon Owners Welfare Association (Regd.)
Website: https://sowainternational.com/
WhatsApp Helpline: +91 78374 11110
Find SOWA International on Google Play to explore the available app services.
